What Slad does
Slad is an operating system for any business, anywhere. Some of what it does is for every operator, and the rest is built specifically for coaches, mentors, and consultants. Here is the whole picture for your practice.
For every business
Works for any operator with a Google listing, whatever you do.
Your Google presence, on autopilot
Show up first and look alive on Google, and in the AI answers Google now puts in front of people, without the busywork.
Turn a single photo into a polished short video, ready to post to Google in a tap.
Generate scroll-stopping promo images from a headline and your own photos.
Get ready-to-approve Google Business posts on a steady schedule, no writing required.
Every review gets an on-brand reply in the reviewer's own language. Auto-send the happy ones and approve the rest, approve them all, or approve everything - your call.
Keep your description, hours, phone, website, and profile details accurate, updated for you or in a tap.
Your Instagram posts worth showing on Google get turned into matching Google posts for your approval.
Keep your profile current by pulling in your latest photos for you.
Online booking
A booking page your clients reach from a link or your profile, and a calendar you barely have to touch.
Clients pick a time and book themselves, no phone tag. Confirmations and reminders go out automatically.
Ask your Slad assistant to see your day, cancel, reschedule, or mark a no-show. It does it for you, and the client is notified.
Set the hours clients can book, and block off vacations or closures, in plain language.
Bookings sync with your connected calendar so you never get double-booked.
Go and find clients, not just wait to be found
Slad builds a list of local businesses and prospects worth knowing, drafts a personal intro in your voice, and sends only after you approve it.
Slad looks for local businesses and prospects who serve the people you want, and tells you why each one is on the list.
Slad looks for the owner or the person who actually decides, by name, so the note lands with someone who can answer it instead of a shared mailbox nobody reads.
Each email is written for that specific business, in your voice, signed with your name. You can edit any of it, or write your own template and have Slad use it word for word.
Every draft waits for your approval. If you decide later that you want it running on its own, that is a switch you turn on, and follow-ups have a separate one.
No reply after the number of days you choose? Slad sends a short nudge. It stops the moment someone answers, and anyone who asks to be left alone is never contacted again.
Mail goes from your own address, so answers land in your inbox and read like a person wrote them, because you approved every word.
Prospective clients are one list, referral partners another, so a pitch never goes out in a note meant for a partner.
Turn on test mode and the next send goes to your own inbox instead of theirs, so you can read exactly what a stranger would receive before a stranger receives it.
See how many went out, how many wrote back, and which of your templates earns replies, so you keep the one that works.
An AI receptionist that answers the phone
Your own number that picks up missed and after-hours calls, books the appointment, and never sends a client to voicemail.
Picks up the calls you miss and the ones that come in after hours, so a ringing phone never costs you a client.
Checks your live availability and books the appointment right there, then sends the confirmation and reminder.
Forwards to you during open hours and steps in only when no one answers or you're closed.
Transfers real callers through to you when a question needs a person, so nothing important gets stuck with a bot.
Your own website
A branded site Slad builds and hosts for you, tuned to be found.
Slad assembles a clean, branded website from your connected channels and profile, no web project required.
Tell the assistant what to change - your about text, services, hours - and it updates and republishes the site.
The site is structured for Google and for the AI assistants people now ask, so you show up when someone searches.
Post everywhere in one tap
One piece of content, every channel, formatted for each.
Push the same video to Google Maps, Instagram, Facebook, TikTok, and YouTube Shorts at once.
Link your accounts a single time; Slad handles the per-platform formatting from then on.
Your AI operator assistant
A built-in assistant that already knows your business, and actually does the work, not just answers questions.
Reads your profile, reviews, connected channels, and Slad settings, so you never re-explain context.
It replies to reviews, updates your Google profile, edits your website, and manages your bookings for you, right from the chat.
Ask specific questions and get specific, grounded answers, not generic advice.
Your own chat thread, isolated to your account. Your business context never bleeds into anyone else's.
See what is working, and get set up fast
See which posts and which channels actually drive views and engagement, all in one view.
Connect your existing channels and Slad builds your profile, photo library, and website for you, no typing.
Before you commit, Slad shows you exactly where you are losing clients today and what to fix first.
Route unhappy clients to a private note to you first, and nudge happy ones to leave a public review when they are most delighted.